The client
Beflex aims to simplify everyday life for HR departments, employees and consumers by providing autonomy over benefits.
With a disruptive approach, Beflex lets each person use their benefits to fit their own routine. The partnership with Mastercard ensures broad acceptance across Brazil.
The challenge
- A brand that lives up to the ideaTranslate innovation, freedom and simplicity into a memorable visual identity.
- Explain a new productShow clearly how flexible benefits work for companies and employees.
- Consistent digital presenceDeliver the same experience across the website, the app and social media.
What Nume did
Visual identity
Logo, purple palette, typography and applications, including the card. See our branding service.
Website and app screens
Clear, responsive interfaces designed to explain the product and convert. Discover our website and app development.
Social media management
Editorial line, art direction and content to bring the brand closer to HR teams and employees. Learn more about social media.
Project gallery
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Services used in this case study
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Frequently asked questions
What did Nume do for Beflex?
Visual identity, website, app screens and social media management.
What is Beflex?
A flexible benefits platform on a single card, accepted nationwide through Mastercard, giving autonomy to HR teams, employees and consumers.
Does Nume build apps?
Yes. Nume develops websites and apps with a focus on UX/UI, performance and conversion.