LinkedInWhat does a social media agency do?
A social media agency is responsible for turning a brand's profiles into a business channel. In practice, it defines who the brand speaks to, what to publish, how often and how to measure results, and handles all of the execution: content creation, publishing, audience engagement and paid ads.
At Nume, social media management is not treated as a standalone service. It is part of a full-service marketing strategy, connected to paid media, SEO, branding and the company's website. That is what makes content generate visits, leads and sales, not just likes.
Also called a social media agency, this type of company replaces or complements the in-house team. For anyone looking for a social media agency in São Paulo, the advantage of a full-service operation is having strategy, creative, ads and analytics in one place: your social media marketing starts working in sync with the rest of the brand's communication.
In short: a social media agency plans, creates, publishes, boosts and measures your brand's content on social networks, with a focus on business results.
What is included in Nume's social media management
Our social media management covers everything from planning to reporting. Each plan is built around your company's goal, whether that is generating more customers, raising the average ticket or strengthening brand awareness. These are the most common deliverables:
- Strategy and positioningDefinition of audience, tone of voice, content pillars and goals for each network.
- Editorial calendarMonthly planning of posts, stories, reels and seasonal campaigns.
- Production with Studio NumePhotos, videos, reels and animations with in-house design and audiovisual teams.
- Copy and scriptsText, captions and scripts designed to engage and convert.
- Community managementReplies to comments and messages, with attention to customer service.
- Social adsMeta Ads, TikTok Ads and LinkedIn Ads campaigns integrated with the content.
- InfluencersAccess to more than 200 influencers in the food and gastronomy market.
- Monthly reportsReach, engagement, clicks, leads and next steps, clearly explained.
How it works, step by step
Diagnosis with real data
We analyze your profiles, competitors and the market to understand what already works and where the opportunities are.
Ideal customer profile and personas
We define who the brand wants to reach, with segmentation and personas that guide all of the content.
Strategy and calendar
We build content pillars, the ideal posting frequency for each network and an editorial calendar approved by you.
Production, publishing and ads
Studio Nume produces the content, we publish at the best times and we boost whatever has sales potential.
Continuous optimization
Every month we review the numbers, keep what performs and adjust the rest.
Social networks we work on
Feed, stories and reels for consumer, retail, gastronomy and service brands. It is the network with the greatest organic reach for most of our clients.
TikTok
Short videos in the platform's native language to gain reach and connect with younger audiences.
Communities, events and ads with detailed targeting through Meta Ads.
YouTube
Institutional videos, educational content and campaigns produced by Studio Nume.
To understand Brazilian audience behavior on each network, we follow references such as the Digital Brazil report from DataReportal and the official guidelines of Meta for Business.
Social media by industry
Every market has its own audience, tone and rules. These are the industries where Nume has the most experience in social media management:
- Gastronomy and food serviceRestaurants, ice cream shops and food brands such as Jardineira Grill, JAH Açaí, Melten and Serigy, supported by more than 200 influencers in the sector.
- B2B and technologyAuthority content on LinkedIn and demand generation for companies such as Oiti and Beflex. See how to sell to other companies in our guide to B2B digital marketing.
- Health and clinicsEthical, personable communication for clinics in Brazil and abroad, such as Costatt Clinic in Australia. Learn more about medical marketing.
- Industry and consumer goodsBranding and social media for brands such as Água Dias D'Ávila, Wheaton, Amica Systems and Summit Cosmetics.
- Local businessesSocial media integrated with Google to attract people nearby. Read about local SEO and near me searches in São Paulo.
- Automotive and premiumExperience with brands such as Harley-Davidson, BYD and Premium Motors, where brand image and desire make all the difference.
Social media case studies
Real results from clients who trusted Nume with their social media management:
“Nume is more than an agency, it is a business partner to Fidati. Beyond our rebranding, they contributed to our strategy.”
How much does a social media agency in São Paulo cost?
The investment depends on scope: how many networks, volume of posts and videos, audiovisual production, ad management and influencers. The work is usually billed as a monthly fee, and the paid media budget is separate and defined with the client.
We explain the pricing models in detail in the article How much does it cost to hire a marketing agency in São Paulo. For an exact quote, Nume offers a free consultation.
How to choose the best social media agency
Before hiring, evaluate four points:
- PortfolioLook for an agency with work to show: real case studies, with numbers and well-known brands.
- ExperienceTime in the market separates the amateurs from the professionals.
- Senior teamAsk who will handle your account day to day.
- Clear metricsDemand reports that show business impact, not just likes.
See also our guide to the best digital marketing agencies in São Paulo.
Related services
Our office in Itaim Bibi
Nume serves clients in Itaim Bibi, one of São Paulo's main business hubs. Here we host clients for planning meetings, results presentations and strategy workshops.
Schedule a visit or an online meeting on WhatsApp +55 15 99758-7720.
Frequently asked questions
What does a social media agency do?
It plans the strategy, creates and publishes content, engages with the audience, manages ads and measures the results of a company's social media, with a focus on generating customers and sales.
How much does it cost to hire a social media agency in São Paulo?
It depends on the number of networks, the volume of content, the audiovisual production and the ad management. Pricing is usually a monthly fee, with the media budget separate. Nume offers a free consultation to build the ideal plan.
Which social networks does Nume manage?
Instagram, TikTok, LinkedIn, Facebook and YouTube, plus ads on Meta Ads, TikTok Ads and LinkedIn Ads.
Does Nume produce the photos and videos?
Yes. Studio Nume, our design and audiovisual team, produces images, videos, reels and animations for our clients' social channels.
Does Nume work with companies outside São Paulo?
Yes. We have an office in Itaim Bibi, São Paulo, and we serve companies throughout Brazil and in other countries, such as the United States, Portugal, Germany, Australia and Monaco.
How long does it take to see results on social media?
The first signs of engagement usually appear within the first few weeks. Consistent results in reach and customer generation are built month by month, with continuous data-driven optimization.