The client
Beflex aims to make everyday life easier for HR departments, employees and consumers, providing autonomy over how benefits are used.
With a disruptive approach to management, Beflex lets everyone use their benefits to suit their own routine. The partnership with Mastercard ensures wide acceptance across Brazil.
The challenge
- A brand that lives up to the propositionTranslating innovation, freedom and simplicity into a memorable brand identity.
- Explaining a new productShowing clearly how flexible benefits work for companies and employees.
- A consistent digital presenceBringing the same experience to the website, the app and social media.
What Nume did
Visual identity
Logo, purple palette, typography and applications, including the card. See our branding service.
Website and app screens
Clear, responsive interfaces designed to explain the product and convert. Discover website and app creation.
Social media management
Editorial line, art direction and content to bring the brand closer to HR teams and employees. Find out more about social media.
Project gallery
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Services used in this case study
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Frequently asked questions
What did Nume do for Beflex?
Brand identity, website, app screens and social media management.
What is Beflex?
A flexible benefits platform on a single card, accepted nationwide through Mastercard, giving HR teams, employees and consumers more autonomy.
Does Nume build apps?
Yes. Nume develops websites and apps with a focus on UX/UI, performance and conversion.