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Jardineira Grill case study: 12K organic visits in 60 days

Jardineira Grill, a traditional São Paulo steakhouse, hired Nume for website creation, social media, content and performance. In 60 days, SEO and local SEO work generated 12,000 organic website visits, 4,609 direction requests and 1,815 phone calls via Google Business Profile, plus an organic reel with over 600,000 views.

Jardineira Grill Instagram, a Nume SEO and social media case study in São Paulo
Organic GoogleInstagramYouTube
  • 12korganic visits in 60 days
  • 4.609direction requests on Google
  • 1.815phone calls via Google
  • +600kviews on organic reels

The client

Jardineira Grill is a São Paulo steakhouse with decades of tradition, known for its all-you-can-eat premium cuts, full buffet and wine list. The goal was to attract more customers to the restaurant by reaching people already searching for somewhere to eat in the city.

The challenge

  • Getting found on GoogleAppearing for people searching for steakhouses and rodízio in São Paulo and near me.
  • Turning searches into visitsGetting people who find the restaurant to request directions or call to book.
  • Content that creates appetiteShowing the experience at the table on social media and YouTube.
  • Everything joined upWebsite, Google, social media and videos all speaking the same language.

What Nume did

  1. New SEO-optimised website

    A fast website, with page structure, headings and content built around the restaurant's searches. Find out more about website creation.

  2. Local SEO and Google Business Profile

    Optimisation of the profile, photos, information and reviews to appear in local searches and on the map. See our SEO and GEO service.

  3. Social media and reels

    Content that builds closeness and creates appetite, with a focus on organic reels. Discover our social media management.

  4. YouTube videos

    Audiovisual production with Studio Nume, including brand corporate videos.

The results

Organic Google · SEOResult in 60 days

Jardineira Grill: organic results

  • 12korganic website visits in 60 days
  • 4.609directions requested on Google Business Profile
  • 1.815calls made directly via Google
  • +600kviews on organic reels

SEO, local SEO and social media results for a steakhouse in São Paulo.

In 60 days: 12,000 organic website visits, 4,609 people requested directions to the restaurant and 1,815 called directly via Google. On social media, one organic reel passed 600,000 views.

Services used in this case study

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Nume is based in Itaim Bibi, one of São Paulo's main business districts. We welcome clients here for planning meetings, results presentations and strategy workshops.

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Book a visit or an online meeting via WhatsApp +55 15 99758-7720.

Frequently asked questions

What results did Jardineira Grill achieve with Nume?

In 60 days: 12,000 organic website visits, 4,609 direction requests and 1,815 phone calls via Google Business Profile, plus an organic reel with over 600,000 views.

What did Nume do for Jardineira Grill?

Website creation, SEO, local SEO on Google Business Profile, social media management, content and YouTube videos.

Does SEO work for restaurants?

Yes. Most restaurant customers come from local searches, such as "steakhouse in São Paulo" or "restaurant near me", and local SEO turns those searches into direction requests and phone calls.

Updated in October 2026 · By Pedro Bruder, CEO and founder of Nume Company