LinkedInWhat does a social media agency do?
A social media agency is responsible for turning a brand's profiles into a business channel. In practice, it defines who the brand speaks to, what to publish, how often and how to measure the result, and handles all of the execution: content creation, publishing, audience engagement and paid advertising.
At Nume, social media management is not treated as a standalone service. It is part of a full-service marketing strategy, connected to paid media, SEO, branding and the company's website. That is what makes content generate visits, enquiries and sales, not just likes.
Also known as a social media agency, this type of company replaces or complements the in-house team. For anyone looking for a social media agency in São Paulo, the advantage of a full-service operation is having strategy, creative, advertising and analysis under one roof: your social media marketing starts to speak the same language as the rest of the brand's communications.
In short: a social media agency plans, creates, publishes, boosts and measures your brand's content on social media, with a focus on business results.
What's included in Nume's social media management
Our social media management covers everything from planning to reporting. Each plan is built around your company's objective, whether that is generating more customers, increasing average order value or strengthening brand awareness. These are the most common deliverables:
- Strategy and positioningDefinition of audience, tone of voice, content pillars and goals for each channel.
- Editorial calendarMonthly planning of posts, stories, reels and seasonal campaigns.
- Production with Studio NumePhotos, videos, reels and animations with in-house design and audiovisual teams.
- Copy and scriptsCopy, captions and scripts designed to engage and convert.
- Community managementReplies to comments and messages, with attention to customer service.
- Social media advertisingMeta Ads, TikTok Ads and LinkedIn Ads campaigns integrated with the content.
- InfluencersAccess to more than 200 influencers in the food and gastronomy market.
- Monthly reportsReach, engagement, clicks, leads and next steps, explained clearly.
How it works, step by step
Diagnosis based on real data
We analyse your profiles, competitors and the market to understand what already works and where the opportunities lie.
Ideal customer profile and personas
We define who the brand wants to reach, with segmentation and personas that guide all of the content.
Strategy and calendar
We build content pillars, the ideal posting frequency for each channel and an editorial calendar approved with you.
Production, publishing and advertising
Studio Nume produces the content, we publish at the best times and we boost whatever has sales potential.
Continuous optimisation
Every month we review the numbers, keep what performs and adjust the rest.
Social media channels we work on
Feed, stories and reels for consumer, retail, gastronomy and service brands. It is the channel with the greatest organic reach for most of our clients.
TikTok
Short videos in the platform's native language to gain reach and connect with younger audiences.
Communities, events and advertising with detailed targeting through Meta Ads.
YouTube
Corporate videos, educational content and campaigns produced by Studio Nume.
To understand how Brazilian audiences behave on each channel, we follow references such as the Digital Brazil report from DataReportal and the official guidelines from Meta for Business.
Social media by sector
Every market has its own audience, tone and rules. These are the sectors in which Nume has the most experience in social media management:
- Gastronomy and food serviceRestaurants, ice cream parlours and food brands such as Jardineira Grill, JAH Açaí, Melten and Serigy, supported by more than 200 influencers in the sector.
- B2B and technologyAuthority content on LinkedIn and demand generation for companies such as Oiti and Beflex. See how to sell to other businesses in our guide to B2B digital marketing.
- Healthcare and clinicsEthical, human communication for clinics in Brazil and abroad, such as Costatt Clinic in Australia. Find out more in medical marketing.
- Industry and consumer goodsBranding and social media for brands such as Água Dias D'Ávila, Wheaton, Amica Systems and Summit Cosmetics.
- Local businessesSocial media integrated with Google to attract people nearby. Read about local SEO and ‘near me’ searches in São Paulo.
- Automotive and premiumExperience with brands such as Harley-Davidson, BYD and Premium Motors, where brand image and desire make all the difference.
Social media case studies
Real results from clients who entrusted their social media management to Nume:
‘Nume is more than an agency: they are a business partner to Fidati. Beyond our rebrand, they have contributed to our strategy.’
How much does a social media agency in São Paulo cost?
The investment depends on the scope: how many channels, the volume of posts and videos, audiovisual production, ad management and influencers. The work is normally charged by monthly fee, and the paid media budget is separate and agreed with the client.
We explain the pricing models in detail in the article How Much Does It Cost to Hire a Marketing Agency in São Paulo. For an exact figure, Nume offers a free consultation.
How to choose the best social media agency
Before hiring, weigh up four points:
- PortfolioLook for someone with something to show: real case studies, with numbers and well-known brands.
- ExperienceTime in the market separates the amateurs from the professionals.
- Senior teamAsk who will look after your account day to day.
- Clear metricsInsist on reports that show impact on the business, not just likes.
See also our guide to the best digital marketing agencies in São Paulo.
Related services
Our office in Itaim Bibi
Nume operates in Itaim Bibi, one of São Paulo's main business hubs. Here we welcome clients for planning meetings, results presentations and strategy workshops.
Book a visit or an online meeting via WhatsApp +55 15 99758-7720.
Frequently asked questions
What does a social media agency do?
It plans the strategy, creates and publishes content, engages with the audience, manages advertising and measures the results of a company's social media, with a focus on generating customers and sales.
How much does it cost to hire a social media agency in São Paulo?
It depends on the number of channels, the volume of content, the audiovisual production and the management of ads. Pricing is usually a monthly fee, with the media budget separate. Nume offers a free consultation to build the ideal plan.
Which social media channels does Nume manage?
Instagram, TikTok, LinkedIn, Facebook and YouTube, plus advertising on Meta Ads, TikTok Ads and LinkedIn Ads.
Does Nume produce the photos and videos?
Yes. Studio Nume, our design and audiovisual division, produces images, videos, reels and animations for clients' channels.
Does Nume work with businesses outside São Paulo?
Yes. We have an office in Itaim Bibi, São Paulo, and we work with businesses across Brazil and in other countries, such as the United States, Portugal, Germany, Australia and Monaco.
How long do results take to appear on social media?
The first signs of engagement usually appear within the first few weeks. Consistent results in reach and customer generation are built month by month, through continuous data-driven optimisation.