What is influencer marketing?
Influencer marketing is the strategy of promoting a brand through content creators who have an audience's trust. Instead of the brand speaking alone, real people show the product in use, share their experience and recommend it to the people who already follow them.
An influencer marketing agency connects the brand with the right creators and manages the entire operation: selection, negotiation, briefing, content approval, publishing, boosting and reporting. At Nume, this operation is integrated with social media management and paid media, so that influencer content delivers more.
In short: influencer marketing is promoting a brand through trusted content creators. Nume has more than 200 influencers registered in our database.
Our influencer network
Nume has access to more than 200 influencers registered in our database, from well-known chefs and hosts to niche creators with highly engaged audiences. Some of the names in our portfolio:
We also produce original content with creators through Studio Nume, such as the videos with chef Erick Jacquin.
Types of influencers
| Profile | When to use | Key strength |
|---|---|---|
| Celebrities and well-known chefs | Launches and large-reach campaigns | Instant recognition and authority |
| Macro-influencers | National and awareness campaigns | Broad reach with credibility on the topic |
| Micro-influencers | Regional and conversion campaigns | High engagement and a loyal audience |
| Content creators (UGC) | Ads and content for the brand's own channels | Authentic content at a lower cost |
What is included in influencer management
- StrategyGoal, audience, messaging and formats for each campaign.
- CurationSelecting influencers by audience, real engagement and brand fit.
- Negotiation and contractsFees, deliverables, usage rights and deadlines.
- Briefing and scriptsClear guidance that respects each creator's voice.
- Content approvalReview before publishing, with care for the brand.
- BoostingUsing creator content in ads to expand reach.
- TransparencyAdvertising disclosed in line with Conar's Influencer Advertising Guide.
- ReportReach, engagement, clicks, coupons and sales for each activation.
We follow Conar guidelines on influencer advertising, to protect the brand and the audience.
How it works, step by step
Campaign goal
Launch, sales, brand awareness or event presence.
Influencer selection
We put together a list with profiles, numbers and estimated results for your approval.
Negotiation and briefing
We close the terms and align on messaging, formats and schedule.
Production and publishing
We oversee production, approve the content and coordinate the posts.
Boosting and reporting
We amplify the best content with paid media and present the results.
Food brands we serve
Experience with food, beverage and food service brands such as Jardineira Grill, JAH Açaí, Melten, Serigy, Fulya Guaraná, VaBene and Água Dias D'Ávila.
Organic Google · SEO60-day resultsJardineira Grill: organic results
- 12Korganic website visits in 60 days
- 4.609route requests on the Google Business Profile
- 1.815calls made directly from Google
- 600K+views on organic reels
SEO, local SEO and social media results for a steakhouse in São Paulo.
See the full Jardineira Grill case study.
How much does an influencer campaign cost?
The investment adds up the influencers' fees, which vary with audience size and formats, and the agency management, which includes strategy, curation, negotiation, approval and reporting. Campaigns with micro-influencers usually cost less and deliver higher engagement. We build the proposal around the brand's budget and goal.
Related services
Our office in Itaim Bibi
Nume serves clients in Itaim Bibi, one of São Paulo's main business hubs. Here we host clients for planning meetings, results presentations and strategy workshops.
Schedule a visit or an online meeting on WhatsApp +55 15 99758-7720.
Frequently asked questions
What does an influencer marketing agency do?
It selects the right influencers for the brand, negotiates, guides and approves content, coordinates publications and measures campaign results.
How many influencers does Nume have?
Nume has access to more than 200 influencers registered in our database.
Does influencer marketing work for food brands?
Yes. It is one of the segments where recommendations from real people most influence the purchase decision, especially with video content.
How much does it cost to hire an influencer?
It depends on audience size, formats and usage rights. Micro-influencers usually cost less and deliver high engagement. Nume builds the proposal around the brand's budget.
How do you measure the results of an influencer campaign?
By reach, engagement, clicks, coupons, sales and growth in the brand's followers, consolidated in a report at the end of each activation.
Does influencer advertising need to be disclosed?
Yes. We follow Conar guidelines so that all advertising done by influencers is clearly identified.