Paid media agency in São Paulo

What is paid media and what does a paid media agency do?

Paid media is the traffic that reaches your website, WhatsApp or store from ads, such as those on Google, Instagram, Facebook, LinkedIn and YouTube. Unlike organic traffic, it delivers fast results and lets you choose exactly who sees each ad.

A paid media agency is responsible for turning that budget into customers: it defines the strategy and audience, creates the ads, sets up conversion tracking, monitors the numbers every day and cuts whatever does not deliver a return. It is the work many people know as a media buyer, done by a full team.

At Nume, paid media is part of a full-service marketing strategy: ads, social media, SEO and the website work together, which lowers the cost per customer over time.

In short: a paid media agency plans, creates, measures and optimizes ads on Google, Meta and LinkedIn to generate customers at the lowest possible cost.

Ad platforms we manage

Google Ads

Search Network, Display, Performance Max and Shopping to show up when customers are already searching. We are a Google Ads agency with Google Partner status.

Meta Ads

Ads on Instagram and Facebook with targeting by interest, behavior and lookalike audiences. Nume is a Meta Business Partner.

LinkedIn Ads

Campaigns by job title, industry and company size, ideal for B2B marketing and demand generation.

YouTube Ads

Videos produced by Studio Nume for reach, consideration and remarketing.

TikTok Ads

Native short-form video formats for brands that speak to younger audiences.

We follow the official best practices of the Google Ads Help Center and Meta for advertisers.

What is included in paid media management

Our paid media management goes beyond launching ads. Each plan is built around your business goal, such as leads, sales, appointments or brand awareness:

• Media strategy and planningDefinition of channels, budget per platform, audience and cost-per-result goals.
• Keyword researchMapping the searches that bring customers and excluding those that only burn budget.
• Ad creationCopy, images and videos produced by Studio Nume and tested in variations.
• Conversion trackingSetup of Google Analytics 4, tags and events so you know where every customer comes from.
• Landing pagesHigh-converting pages built by our website and app team.
• RemarketingCampaigns for people who have already visited the site or interacted with the brand.
• Daily optimizationAdjustments to bids, audiences, negative keywords and creatives based on data.
• Monthly reportInvestment, cost per click, cost per lead and return, explained without jargon.

How it works, step by step

1. Audit of current campaigns

   We analyze accounts, budget, audience and conversions to find waste and opportunities.

2. Ideal customer profile and goals

   We define who we want to reach and what cost per customer makes sense for your business.

3. Structure and tracking

   We organize campaigns, set up conversions and make sure every result is tracked.

4. Creatives and launch

   We produce ads, launch campaigns and test variations from day one.

5. Continuous optimization

   We track the numbers daily and, every month, present what changed and the next steps.

Paid media by industry

• Financial servicesGoogle Ads campaigns for companies such as Oliveira Trust, focused on a qualified audience.
• Health and clinicsEthical ads and appointment generation, as for Costatt Clinic in Australia. See our guide to medical marketing.
• B2B and technologyLinkedIn Ads and Google Ads to generate demand for companies such as Oiti and Beflex.
• Local businessesRegion-targeted ads combined with local SEO to attract people nearby.
• Retail and e-commerceShopping, Performance Max and remarketing to increase sales and average ticket.
• Automotive and premiumExperience with brands such as Harley-Davidson, BYD and Premium Motors.

Paid media case studies

Google Ads1-year results

Oliveira Trust: before Nume and with Nume

• +90%ad impressions (from 432,028 to 825,028)
• −41%cost per click (from R$ 0,82 to R$ 0,48)
• −42,5%total investment (from R$ 32.000 to R$ 18.400)
• +472%average time on site (from 42 seconds to 4.22 minutes)

With a smaller budget, Oliveira Trust now appears almost twice as often and attracts far more qualified visitors, who stay on the site for more than four minutes.

See the full Oliveira Trust case study. In healthcare, the Instituto Médico Masculino case study shows how Instagram campaigns generated more than 100 paid appointments per month.

“Thank you for the great work. We are very happy: a lot of people are calling and looking for us through the advertising, which is very positive and a sign that it is working well.”

How much does a paid media agency in São Paulo cost?

There are two different amounts: the media budget, paid directly to Google, Meta or LinkedIn, and the agency fee, which pays for strategy, creative and management. The fee depends on the number of platforms, the volume of campaigns and the creative production.

We detail the pricing models in How much does it cost to hire a marketing agency in São Paulo and explain how an ad agency works in Paid Media Agency: The Secret to Attracting More Customers.

A bigger budget does not mean better results. In the Oliveira Trust case study, investment fell 42.5% while impressions rose 90%.

How to choose the best paid media agency

• CertificationsPrefer agencies with official badges, such as Google Partner and Meta Business Partner.
• Case studies with numbersAsk for real results on cost per click, cost per lead and return.
• TransparencyAd accounts should belong to your company, with full access to the data.
• Senior teamAsk who will manage your campaigns day to day.

See also the guide to the best digital marketing agencies in São Paulo.

Related services

Our office in Itaim Bibi

Nume serves clients in Itaim Bibi, one of São Paulo's main business hubs. Here we host clients for planning meetings, results presentations and strategy workshops.

Schedule a visit or an online meeting on WhatsApp +55 15 99758-7720.

Frequently asked questions