What paid media is, and what a paid media agency does
Paid media is the traffic that reaches your website, WhatsApp or shop from advertising, such as ads on Google, Instagram, Facebook, LinkedIn and YouTube. Unlike organic traffic, it delivers fast results and lets you choose exactly who sees each ad.
A paid media agency is responsible for turning that budget into customers: it defines the strategy and audience, creates the ads, sets up conversion tracking, monitors the numbers every day and cuts whatever doesn't deliver a return. It is the work many people know as a paid media manager, delivered by a full team.
At Nume, paid media is part of a full-service marketing strategy: ads, social media, SEO and your website work together, which reduces the cost per customer over time.
In short: a paid media agency plans, creates, measures and optimises ads on Google, Meta and LinkedIn to generate customers at the lowest possible cost.
Advertising platforms we manage
Google Ads
Search, Display, Performance Max and Shopping, to appear when customers are already searching. We are a Google Ads agency with Google Partner status.
Meta Ads
Ads on Instagram and Facebook with targeting by interest, behaviour and lookalike audiences. Nume is a Meta Business Partner.
LinkedIn Ads
Campaigns by job title, sector and company size, ideal for B2B marketing and demand generation.
YouTube Ads
Videos produced by Studio Nume for reach, consideration and remarketing.
TikTok Ads
Native short-form video formats for brands that speak to younger audiences.
We follow the official best practice from the Google Ads Help Centre and Meta for advertisers.
What's included in paid media management
Our paid media management goes beyond simply putting ads live. Each plan is built around your business goal, such as leads, sales, bookings or brand awareness:
- Media strategy and planningDefinition of channels, budget per platform, audience and cost-per-result targets.
- Keyword researchMapping the searches that bring in customers and excluding those that only burn budget.
- Ad creationCopy, images and videos produced by Studio Nume and tested in variations.
- Conversion trackingSet-up of Google Analytics 4, tags and events so you know where each customer comes from.
- Landing pagesHigh-converting pages built by our website and app team.
- RemarketingCampaigns for people who have already visited the site or engaged with the brand.
- Daily optimisationAdjustments to bids, audiences, negative keywords and creatives based on the data.
- Monthly reportInvestment, cost per click, cost per lead and return, explained without jargon.
How it works, step by step
Audit of current campaigns
We analyse accounts, budget, audience and conversions to find waste and opportunities.
Ideal customer profile and goals
We define who we want to reach and what cost per customer makes sense for your business.
Structure and tracking
We organise campaigns, set up conversions and make sure every result is tracked.
Creatives and launch
We produce the ads, take the campaigns live and test variations from day one.
Continuous optimisation
We monitor the numbers daily and, every month, present what has changed and the next steps.
Paid media by sector
- Financial servicesGoogle Ads campaigns for companies such as Oliveira Trust, focused on a qualified audience.
- Healthcare and clinicsEthical advertising and appointment generation, as for Costatt Clinic in Australia. See our guide to medical marketing.
- B2B and technologyLinkedIn Ads and Google Ads to generate demand for companies such as Oiti and Beflex.
- Local businessesRegion-based ads combined with local SEO to attract people nearby.
- Retail and e-commerceShopping, Performance Max and remarketing to increase sales and average order value.
- Automotive and premiumExperience with brands such as Harley-Davidson, BYD and Premium Motors.
Paid media case studies
Google AdsResult after 1 yearOliveira Trust: before Nume and with Nume
- +90%ad impressions (from 432,028 to 825,028)
- −41%cost per click (from R$ 0,82 to R$ 0,48)
- −42,5%total investment (from R$ 32.000 to R$ 18.400)
- +472%average time on site (from 42 seconds to 4.22 minutes)
With a smaller budget, Oliveira Trust now appears almost twice as often and attracts far more qualified visitors, who stay on the site for more than four minutes.
See the full Oliveira Trust case study. In healthcare, the Instituto Médico Masculino case study shows how Instagram campaigns generated more than 100 paid consultations a month.
‘Thank you for doing such a good job. We're very happy, with lots of people calling and getting in touch because of the advertising. That's very positive and a sign that it's working well.’
How much does a paid media agency in São Paulo cost?
There are two different figures: the media budget, paid directly to Google, Meta or LinkedIn, and the agency fee, which covers strategy, creative and management. The fee depends on the number of platforms, the volume of campaigns and the production of creatives.
We detail the pricing models in How Much Does It Cost to Hire a Marketing Agency in São Paulo and explain how an advertising agency works in Paid Media Agency: The Secret to Attracting More Customers.
A bigger budget doesn't mean better results. In the Oliveira Trust case study, investment fell by 42.5% and impressions rose by 90%.
How to choose the best paid media agency
- CertificationsPrefer agencies with official badges, such as Google Partner and Meta Business Partner.
- Case studies with numbersAsk for real results on cost per click, cost per lead and return.
- TransparencyAd accounts should belong to your company, with full access to the data.
- Senior teamAsk who will manage your campaigns day to day.
See also our guide to the best digital marketing agencies in São Paulo.
Related services
Our office in Itaim Bibi
Nume operates in Itaim Bibi, one of São Paulo's main business hubs. Here we welcome clients for planning meetings, results presentations and strategy workshops.
Book a visit or an online meeting via WhatsApp +55 15 99758-7720.
Frequently asked questions
What does a paid media agency do?
It plans, creates and optimises ads on Google Ads, Meta Ads, LinkedIn Ads and other platforms, sets up conversion tracking and monitors results to generate customers at the lowest possible cost.
How much does it cost to hire a paid media agency in São Paulo?
There is the media budget, paid to the platforms, and the agency fee, which varies according to the number of platforms, campaigns and creatives. Nume offers a free campaign analysis to build the ideal plan.
What is the difference between paid and organic traffic?
Paid traffic comes from ads and delivers fast results for as long as you are investing. Organic traffic comes from SEO, GEO and social media and grows over time. The best strategies combine the two.
Is Nume a Google Partner?
Yes. Nume holds Google Partner and Meta Business Partner badges and works with the main advertising platforms on the market.
How long does paid media take to deliver results?
The first visits and enquiries arrive as soon as the campaigns go live. Optimisation to reduce the cost per customer happens over the following weeks and months, based on the data.
Will the ad accounts be in my company's name?
Yes. We recommend that ad and analytics accounts always belong to the client company, with full access to the data.