Agency and hiring
What does a digital marketing agency do?
It plans and executes a company's digital presence: strategy, social media, ads, SEO, website, content and results analysis, with a focus on generating customers and sales.
What is a full-service marketing agency?
It's an agency that does everything in one team: strategy, creative, paid media, SEO, social media, branding and websites. The advantage is having every front integrated, with no need to coordinate multiple vendors. Read more about full-service agencies.
How much does a marketing agency cost in São Paulo?
Typically, agencies charge a monthly management fee, plus the paid media budget separately. Projects like branding and websites are usually billed per project. See how much it costs to hire an agency.
How do you choose a marketing agency?
Define your company's goal, then evaluate the portfolio for real numbers, time in the market, who will handle your account day to day, and how clear the reports are. See our guide to the best agencies in São Paulo.
Hire an agency or build an in-house team?
A complete in-house team requires strategists, designers, paid media managers, SEO specialists and tools. An agency delivers that senior structure at a lower cost, with experience across multiple markets.
SEO and GEO
What is GEO?
GEO (Generative Engine Optimization) is the optimization of a brand's presence in answers from AI tools like ChatGPT, Gemini, Perplexity and Google's AI Mode. See our SEO and GEO page.
What is the difference between SEO and GEO?
SEO makes a website show up on Google. GEO gets a brand cited and recommended by AI tools. The two work hand in hand.
How long does SEO take to deliver results?
The first signs usually appear within 60 to 90 days, depending on the competition. In the Jardineira Grill case study, it was 12K organic visits in 60 days.
What is local SEO?
It's optimization for searches with local intent, like “near me” or “in São Paulo,” working on the Google Business Profile, reviews and city-specific pages.
Paid media and social media
What is the difference between paid and organic traffic?
Paid traffic comes from ads and delivers immediate results for as long as you keep investing. Organic traffic comes from SEO and social media and grows over time.
Is Google Ads worth it?
Yes, when campaigns are well structured. In the Oliveira Trust case study, investment dropped 42.5% and impressions rose 90% in one year.
What does a social media agency do?
It plans, creates and publishes content, manages the community and the ads, and measures results. See our social media agency in São Paulo.
Does influencer marketing work?
Yes, especially in markets like food and dining, where recommendations from real people weigh heavily on purchase decisions. Nume has more than 200 influencers in our database.
Brand and website
What is the difference between branding and visual identity?
Branding is the brand strategy. Visual identity is the visual system (logo, colors, typography) that expresses that strategy. See our branding agency.
What does a website need to generate customers?
It needs to be fast, easy to use on mobile, SEO-optimized, with clear messaging and simple paths to contact, like WhatsApp and forms. See our website creation.
Our services
Our office in Itaim Bibi
Nume serves clients in Itaim Bibi, one of São Paulo's main business hubs. Here we host planning meetings, results presentations and strategy workshops.
Schedule a visit or an online meeting on WhatsApp +55 15 99758-7720.