Agency and hiring
What does a digital marketing agency do?
It plans and runs a company's digital presence: strategy, social media, advertising, SEO, website, content and performance analysis, all focused on generating customers and sales.
What is a full-service marketing agency?
It is an agency that does everything in one team: strategy, creative, paid media, SEO, social media, branding and websites. The advantage is having every workstream integrated, with no need to coordinate multiple suppliers. Read more about the full-service agency.
How much does a marketing agency cost in São Paulo?
Agencies usually charge a monthly management fee, with the paid media budget billed separately. Projects such as branding and websites are typically priced per project. See how much it costs to hire an agency.
How do you choose a marketing agency?
Define your business goal, then assess the portfolio for real numbers, time in the market, who will handle the account day to day and how clear the reporting is. See our guide to the best agencies in São Paulo.
Hire an agency or build an in-house team?
A full in-house team needs strategists, designers, paid media managers, SEO specialists and tools. An agency provides that senior structure at a lower cost, with experience from many markets.
SEO and GEO
What is GEO?
GEO (Generative Engine Optimization) is the optimisation of a brand's presence in answers from AI tools such as ChatGPT, Gemini, Perplexity and Google's AI Mode. See our SEO and GEO page.
What is the difference between SEO and GEO?
SEO gets a website to appear on Google. GEO gets a brand cited and recommended by AI tools. The two complement each other.
How long does SEO take to deliver results?
The first signs usually appear within 60 to 90 days, depending on the competition. In the Jardineira Grill case study, it was 12,000 organic visits in 60 days.
What is local SEO?
It is optimisation for searches with local intent, such as "near me" or "in São Paulo", working on Google Business Profile, reviews and city pages.
Paid media and social media
What is the difference between paid and organic traffic?
Paid traffic comes from advertising and delivers immediate results for as long as you invest. Organic traffic comes from SEO and social media and grows over time.
Is Google Ads worth investing in?
Yes, when campaigns are well structured. In the Oliveira Trust case study, spend fell by 42.5% and impressions rose by 90% in one year.
What does a social media agency do?
It plans, creates and publishes content, manages the community and the ads, and measures the results. See our social media agency in São Paulo.
Does influencer marketing work?
Yes, especially in markets such as food and hospitality, where recommendations from real people carry weight in purchase decisions. Nume has more than 200 influencers in our database.
Brand and website
What is the difference between branding and visual identity?
Branding is the brand's strategy. Brand identity is the visual system (logo, colours, typography) that expresses that strategy. See our branding agency.
What does a website need to generate customers?
It needs to be fast, easy to use on mobile, SEO-optimised, with clear messaging and simple ways to get in touch, such as WhatsApp and forms. See website creation.
Our services
Our office in Itaim Bibi
Nume is based in Itaim Bibi, one of São Paulo's main business districts. We welcome clients here for planning meetings, results presentations and strategy workshops.
Book a visit or an online meeting via WhatsApp +55 15 99758-7720.